The three principles of communication: A guide for cleantech companies
Communication is fundamental to the success of any company. This is even more important in a sector as complex and misunderstood as cleantech. If you’re so focused on your next technology milestone or finance round that words like storytelling, brand and purpose go over your head, it’s time to start taking communication seriously. Our three principles of communication guide gives you a really good place to start.
The three principles of communication
The principles are based on our experience of working with cleantech companies across a wide range of technology sectors, markets, countries and stages of development. The guide is designed to get you thinking in the right way about the role that good communications and branding will play in your success.
- The importance of communication
- The role of branding
- Why people need something to believe in.
We use these principles in every one of our campaigns and have talked about them at several events and conferences. We hope that you find them useful and if you want to discuss putting them into practice, then you know where to find us.
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