Why you need to take brand seriously
Many cleantech businesses are not yet convinced that brand is really that critical, and don’t quite understand the power it has to transform your business.
We want to convince you that brand is something that you need to take VERY seriously. It’s something that you need to INVEST in and something that can TRANSFORM your business.
So we tapped into Life Size Media CEO Alisa Murphy’s brain for her expert insight on branding. Let’s start from the very beginning…
What is a brand?
Your brand is much more than just a logo or visual identity. It is the whole experience someone has of your company. Of course it’s about how you look but it’s also:
- The story you tell
- How you communicate
- The principals you’re built on
- The vision you’re working towards (most importantly)
Your brand is who you are as a company. It’s why you exist in the first place and why people should care about what you do.
A good brand can be the key to achieving your commercial goals. A brand is:
- Why people buy from you
- Why people invest in you
- Why people partner with you
People are driven by emotions – so to draw them in to engage, you need to create an emotional pull through your brand.
So do I really need one?
Your brand is fundamental to your success.
If you don’t think your current brand is really doing the job – don’t worry, we can help.
Go to our workshops page to find out more about what we can offer.
Wondering what’s with the big red heart? ❤️Watch this video and all will become clear:
This is the first episode of our video series: How to build a successful brand. We’ve taken our core branding methodology and packaged it up into this 6-step series that will give you everything you need to build your own successful brand. This process has been developed and honed to perfection over the years, helping many cleantech companies achieve their commercial goals. All words of wisdom are from our knowledgeable CEO and brand expert Alisa Murphy.
Most of the steps we’ll go through will involve practical exercises to take back to your team and work through in order to develop your own brand and communications. But Alisa will also talk you through the theory of what we do and we hope it will help inspire you to make brand and communications a priority; because we believe that they are fundamental to commercial success.