The missing piece in the energy grid: introducing Highview Power
Highview Power is the industry leader in Liquid Air Energy Storage (LAES), a technology that turns ambient air into liquid to store it in tanks, and when needed expands it into a gas that generates electricity. This is the only viable long-duration energy storage technology and will be critical in helping to balance the grid and developing the renewable energy industry.
For the last couple of months, Life Size Media has been working with Highview Power on a complete rebrand, including a new website and a film. You can enjoy the final result here. And we’re only just getting started, keep your eyes peeled for a big announcement next week!
Turning a complex technology into a compelling brand identity
“When we met them, it was clear that Highview Power needed to shift their focus away from their technology towards their technology’s value. They needed to address their customers more directly than before and look like a multi-million-dollar company.
“The focus of our rebrand was to elevate their aesthetic: keeping it corporate and sensible, but with wow-factor and impact.
“That’s not to say the technology isn’t compelling: we wanted to incorporate it into the branding, using an arresting colour palette and symbolic pipe graphics to show flow.”
– Adam Brady, Marketing Manager, Life Size Media
“Highview Power’s story is integral to the future of energy storage. The scope for communicating their technology and offering is limitless and I’m looking forward to implementing our transformational strategy.”
– Catherine Capon, Strategy Director, Life Size Media
“We can wholeheartedly recommend Life Size Media to any company, big or small, that wants to develop a firm wide understanding and consensus of what it stands for and needs help in delivering that story.”
– Colin Roy, Chairman, Highview Power