CLIENT
The Chopping Company
SECTOR
Energy efficiency
SERVICES
The whole shebang!
In an age of sophisticated solutions, we’ve got used to thinking something is only working when it’s on. At The Chopping Company they believe that sometimes you are better off. The team behind the Chop-Cloc, a retrofit heating control device, approached us to help them promote the concept behind the product and open up new sales avenues. We developed the idea of The Chopping Company, giving a forum for the team to present their wider ambitions, and worked with the team to define the positioning and visual identity of the new company, launching it with a brand new website.
Strategy and messaging
The messaging outlines the vision of the company, making the case for Chopping as well as detailing customer specific messages for different target markets. The final branded document provides the team and their partners with a reference point to ensure consistency across the company’s communications.
View Messaging Guidelines
Website design and content
The new company needed a web presence that reflected the scale of their ambition, as well as their ‘thinking outside the box’ approach to innovation. This dynamic website covers everything from the company’s ambitions, how Chopping works, to the benefits for key customer groups.
View Website
Illustrations and infographics
When you’re approaching a system from a whole new angle, it isn’t always that easy to explain. We created a series of diagrams to help explain the science behind heating and comfort to partners, academics and the curious customer.
Campaign news
Simple solutions called for in fight against fuel poverty
With winter in the air, everyone’s talking about how long we can hold out before we finally give in and…
Chopped room to showcase energy-efficiency innovation
One of the UK’s most sustainably designed houses has ‘chopped’ an entire room to showcase a new innovation in domestic…
Westminster’s leading housing provider to Chop residents’ heating bills
Westminster’s leading housing provider, CityWest Homes, has pledged to fit a new energy saving device with every boiler installed on…
Chop-Cloc wins the Rushlight Energy Environmental Award
Our client, The Chopping Company have won the Rushlight Energy Environmental Award for their retrofit device designed to reduce home…
