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Brightness and clarity: Relaunching a website



Sector: IoT
Region: DACH



An IoT company for energy management and energy optimisation whose software and hardware solutions connect energy generators and energy consumers in the home.

The challenge

Kiwigrid’s original website was outdated and did not reflect the growth and market position of the company. Moreover, it did not convey the breadth of expertise and power of their unique platform.

Therefore, the team at Kiwigrid approached us to deliver a short-term content marketing campaign for the company. Convinced by our ideas, we embarked on an integrated PR and content campaign that naturally led us to work on building a new website.

The solution

The aim of this website redesign was to showcase Kiwigrid’s product offering and platform capabilities. By skilfully crafting messaging and copy, we ensured these complex matters were not only crystal clear but also resonated effectively with its target audience.

Blending captivating text with impactful imagery resulted in a distinctive brand identity and story that mirrors the company’s principles while showcasing its attractiveness as an employer.

Our design efforts were guided by Kiwigrid’s brand guidelines, resulting in a contemporary and visually appealing look and feel. We turned the designs into a scalable website, allowing the team to expand content when needed.

The results

This project has completely transformed Kiwigrid’s digital presence to achieve clarity, scalability and impactful employer branding.

The revamped website is now the central hub for all Kiwigrid content. This makes it easier for potential customers to access valuable resources and stay informed.

It has also contributed to robust growth in LinkedIn followers, spurring a 300% growth in two years.

Read the full case study.

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