Case Study
A strong brand to reflect a leading market position
A strong brand to reflect a leading market position
A brand isn’t just a logo. It’s the story, motivation and personality behind your company. By creating and establishing a solid brand, you can build confidence with investors, speed up your sales process, position yourself as a market leader, garner media attention and attract the right employees.
The client
Driivz is an Israeli-based, award-winning EV charging software company. They work with EV operators and service providers to accelerate the plug-in EV industry’s dynamic and continuous transformation. The company’s intelligent cloud-based platform spans EV charging operations, energy management, extensive billing capabilities, home, public and workplace charging, and driver self-service tools.
The challenge
Driivz operates in a crowded marketplace, with some very accomplished competitors in the field of EV charging software. The company engaged Life Size as it wanted to stand out from the crowd and separate itself from its competitors by modernising its brand to reflect its market-leading position more accurately.
The key challenge was to elevate the Driivz brand to reflect the quality of the company’s platform, increasing interest from strategic partners and generating media attention. In turn, this would increase valuable traffic to the Driivz website and generate sales leads.
“We engaged Life Size to help us develop a new brand and website that reflect our market-leading position and convey our brand value. It was important that we retained some of the elements of our previous branding in this process, while moving in a future-thinking, modern direction. Our new brand and website have been very well received and we are delighted with the results.”
Roni Dvir, Head of Marketing, Lixea
The solution
Blueprint
The Life Size Blueprint is a strategic marketing and communications plan built in direct response to a company’s vision and commercial goals. We develop each Blueprint using a honed methodology that we have crafted during our decade of experience transforming cleantech companies. During the development of the Driivz Blueprint, we conducted in-depth competitor and industry analyses, plus undertook interviews with customers and stakeholders to inform the final brand and communications strategy.
Brand Refresh & New Website
The Driivz team was keen to keep elements of its original brand and logo, while recognising that it needed to evolve it to unlock a more contemporary visual identity. Working with a trusted designer, we came up with three brand concepts that would convey the company’s personality while staying true to its technology-focused identity.
Once we completed new brand guidelines for Driivz, we rebuilt the company’s entire website to reflect the new brand. This involved further design work and collaboration with a development team to ensure the website was technically sound and easy to edit for non-developers. The result was a sleek, modern website which more accurately conveyed Driivz’s position as a market-leader.
Customer Stories
Global recognition and company reputation require strong advocacy and industry partnerships. When building Driivz’s new website and crafting its new brand, we identified the need to write customer success stories to showcase the company’s work and present endorsements from high-profile customers.
As such, we wrote a series of in-depth and engaging case studies which provided several benefits. The case studies enabled Driivz to show that it has worked with some of the most high-profile companies in the EV space and provided sufficient advocacy and endorsements for potential new customers to get in touch. They also indicated to audiences who are not customers, such as the media or investors, that Driivz is an active and operational business. Additionally, the case studies assisted with website SEO and provided media-friendly material for industry and business press.
