It’s time for cleantech marketing to come of age.
The cleantech sector has grown substantially over the last decade, becoming one of the world’s fastest-growing and most talked-about industries. Not only are sectors such as energy, transportation, bioeconomy and agriculture full of new and established start-ups, but major corporates are entering the market too thanks to acquisitions and partnerships.
However, has cleantech marketing matched this rapid pace of evolution? We think not. And that’s a problem, as the rules of marketing are changing. We know this first hand having been in the game for 10 years and have learned, adapted and grown every step of the way. Now it’s time that cleantech marketing grew up too.
We understand that having to take communications seriously is a scary thought. Don’t worry though, we will show you how to make strategic communications and marketing an integral part of your business with our first-ever Life Size webinar on the subject of Grown up marketing.
Our CEO Alisa Murphy and Head of Campaigns Adam Brady tackled some of the themes that have been bubbling away in the background of marketing for years which are now taking more and more prominence. Is the traditional press release dying out? How do you get your content to be seen in an ever-growing, overcrowded marketplace? And how do you fully utilise content marketing to build your own audience?
As well as discussing what these trends mean in practical terms, Alisa and Adam shared two examples of our clients who grasp that successful marketing delivers value to their audience before the company itself. With their respective #ThinkBioplastic and Reimagine Energy campaigns, Biome Bioplastics and Kiwigrid have invested time, dared to take risks and played the long game in the pursuit of communications success.