Workshop

How to perfect a press release that will capture journalists’ attention

Workshop date: Wednesday, 28th August

Time: 10:00 (WEST) / 11:00 (CEST)

Duration: 1.5 hours

Application deadline: Tuesday, 20th August

For any climate tech company, securing media coverage is crucial to hitting your commercial goals.

Yet navigating the PR world can be daunting for climate tech startups. Which news should you be communicating? What makes a well-written press release? And how should you contact journalists?

For 15 years, we’ve helped climate tech companies navigate these issues to secure the press coverage they need. On the 20th of August, our Strategic Director, Lucia Schweigert, and Communications Manager, Sam Dix, will use their experience to help three climate tech companies address their PR challenges and take their public relations to the next level in a free online workshop.

After the workshop, attendees will walk away with strategic and actionable advice to help them craft and distribute the perfect press release, including advice on what makes an exciting story and the structure that journalists expect.

We will use a tailored, hands-on approach in the workshop to help you:

  • Craft a press release that showcases your solution and will grab the attention of journalists
  • Communicate with and build positive relationships with journalists
  • Overcome any other challenges you may be facing within the world of PR

We are no longer taking applications for this workshop.

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