Our work
Kiwigrid: Using strategic communications to become an opinion leader
Services
Sector: IoT
Region: DACH
Client
Kiwigrid
An IoT company for energy management and energy optimisation whose software and hardware solutions connect energy generators and energy consumers in the home.
The challenge
In a phase of fast company growth, Kiwigrid wanted to explain its complex technology to a variety of stakeholders involved in the fast-evolving energy market.
We argued that a fragmented approach to communications was unlikely to deliver on long-term goals and introduced Kiwigrid to our strategic approach to communications.
The solution
Over a relationship lasting several years, we have delivered a holistic PR and content campaign for Kiwigrid. While the focus at the beginning of our collaboration was on customer acquisition, the main goal of our communications work is to establish the company and its CEO as an opinion leader for renewable, decentralised energy.
The results
Kiwigrid is becoming an opinion leader in the energy industry, confidently sharing its expertise in home energy management solutions and sector coupling.
700+
white paper downloads
2400
new LinkedIn followers in 12 months
Read the full case study.
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