Find the path to success in your communications
Communications strategy
Your company’s growth and reputation hinge on the strength of your communications. This makes your communications strategy a key ingredient in your recipe for success.
Climate tech companies need to deliver impact urgently. In simple terms, they need to raise investment, win customers and scale as fast as possible. Whether or not you can do this successfully will impact not just your employees, but the global community.
That’s why your communications strategy is key. It’s the foundation of all communications activities and will help you achieve your commercial goals.
Draw from relevant data
Every strategy starts with a comprehensive analysis to collect data that will support the decisions we take. To develop your communications strategy, we review and analyse your existing efforts and past performance, your competitors’ approaches and the media landscape.
Working closely with the founders, team leaders and communications team, our strategy work can take on different levels of depth depending on where you’re at on your roadmap to impact. No one size fits all and, together, we will discover which approach is right for you.
Aim for actionable results
The purpose of a communications strategy is to set a roadmap for all future communications from your company to the media, investors and potential customers. It will act as your guide for all of your marketing and PR activities.
Our communications strategies result in two deliverables: a strategy to inform future decisions and an actionable plan to be executed throughout the next year. The strategy can be implemented by your in-house team or by our communications experts.
Monitor and measure success
A solid strategy is built with your goals in mind. It will help shape every aspect of the plan as well as provide a metric to measure success.
As with all our work, our communications strategy intends to contribute to your number one business goal. We use certain typical quantitative KPIs to help assess your communications efforts’ contribution while qualitative KPIs offer valuable insights into the success of your efforts.
Our solutions include
Workshop
Competitor analysis
Media landscape review
Messaging
Content marketing plan
PR plan
For example A couple of cases
Communications strategy
Communications strategy workshops for cutting-edge climate startups
PR campaigns• Communications strategy
Being the solar fuel thought and market leader
