Our work

Securing impactful press coverage for a crucial fundraise

Services

PR campaignsFunding

Sector: Energy storage and generation
Region: The Netherlands

Client

E-magy

Advanced materials specialists with over 20 years of silicon crystallisation experience.

The challenge

E-magy wanted to secure widespread coverage for its latest funding round. It needed to cut through the noise and get its milestone news the attention it deserved while telling the story behind its complex technology in a straightforward way.

To achieve these goals, E-magy required support in identifying how and when to target journalists and secure approval from all stakeholders.

The solution

We started by exploring E-magy, its technology, and the new funding in-depth to help us craft a compelling story. Once we perfected the story, we used it as a basis to write the press release and an extensive FAQ document containing all the questions we’d expect journalists to ask.

In addition, we managed the approval process with all investors, saving E-magy time and energy to focus on finalising the round. Finally, we targeted journalists with intensive pitching, including pre-pitching and follow-ups to boost coverage.

The results

E-magy’s funding round received 34 pieces of coverage in total, including interviews with Sifted and leading Dutch outlets Het Financieele Dagblad and BNR. We also secured further features with WirtschaftsWoche and SG Voice. The extensive coverage spread across global technology, sustainability, startup, and trade media, reached a minimum potential audience of 708,892.

Read the full case study.

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