You have great company news you want to share with the media. But when it comes to knowing the best format and writing in the appropriate style, it’s hard to know where to start.
AI is not your best friend here. We’ve seen too many press releases drafted by AI that don’t write in the right editorial, neutral tone and don’t explain the newsworthiness clearly.
The news cycle is intense, and journalists receive hundreds of press releases a day. Most are thrown out in seconds. Some because the news isn’t relevant, others because they’re poorly written or missing what a reporter needs.
If you’re a climate tech founder with great stories to tell, that’s a costly gap. Your story deserves to be seen!
That is why we designed this press release template specifically tailored for climate tech startups with storytelling for complex technologies at its heart.
We’ve used our 16+ years of experience in strategic communications to create a simple, ready-to-use guide that will result in a press release that makes journalists stop in their tracks.
What’s included in this template
- Space for your logo and branding
- A clear layout with guidance on every section and paragraph
- A media boilerplate section
Don’t start the difficult task of writing a press release with a blank page. Get noticed and download our press release template today.


