Boosting media and LinkedIn presence of a climate tech hardware scaleup
Services
PR campaignsContent marketing
Sector: Energy
Region: DACH
Client
Orcan Energy
A market-leading provider of heat-to-power solutions. Orcan Energy develops, produces and distributes energy modules that convert waste heat into clean and affordable electricity.
The challenge
Orcan Energy wanted to significantly improve its public profile to boost the company’s inbound enquiries. It also wanted to educate the market about the relatively unknown concept of waste heat recovery. The team needed a communications agency that could navigate the complexities of both the German market and broader international landscapes.
The solution
We delivered a comprehensive PR and content marketing campaign, which we regularly adapt to reflect Orcan Energy’s international growth, ensuring its ambitious commercial goals are supported by high-value media activity, in-depth industry white papers and thoughtful LinkedIn content.
The results
Tripled media attention and a rising valuable follower base on LinkedIn have helped accelerate Orcan Energy’s international growth journey.
250%
media coverage growth during our first full campaign year
29%
LinkedIn follower growth within one year
Read the full case study.
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