Securing widespread media coverage for a VC fund close
Services
PR campaigns
Sector: VC Fund
Region: DACH and The Netherlands
Client
SET Ventures
A VC fund supporting digital technology for a carbon-free energy system by backing pioneering founders with capital, community and insights.
The challenge
SET Ventures wanted to attract widespread media coverage of the close of its fourth fund, including high-profile media it had never appeared in before. However, it had already distributed a recent related press release so needed to capture media attention with a new angle. As a climate tech VC in a media landscape that favours hearing from startups, the team knew that our storytelling approach and European-wide expertise were needed to attract attention.
The solution
Holding an in-depth workshop with key members of the SET Ventures team was crucial to finding the insights that would pique journalists’ interest.
We planned a meticulous project timeline and pre-pitched our extensive journalist network.This enabled us to reach a range of tech, finance, business, climate and startup media to secure interviews with key journalists and coverage in a wide range of publications.
The results
The announcement received widespread coverage across European publications, reaching new audiences and priority journalists for SET Ventures.
32
pieces of coverage
2
interviews published
Read the full case study.
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