Our work
Plexigrid: A brand evolution taking an energy SaaS scale-up to the next level
Services
Sector: Energy
Region: Nordics
Client
Plexigrid
A software provider that gives distribution grid operators real-time analytics, control and flexibility capabilities to efficiently enable the energy transition.
The challenge
Plexigrid was entering a new stage of maturity, but its visual identity did not reflect this. It needed a refresh to elevate its existing brand and build cohesion between sales and marketing.
The solution
We embarked on a brand evolution project with the Plexigrid team. We developed a new visual identity and a library of marketing materials and templates, including event banners, flyers and business cards.
We used this new brand as the basis of a website makeover to ensure that the infographics, colours and typography aligned with Plexigrid’s updated visual identity.
The results
Plexigrid has a new brand that is reflected across a refreshed website and new marketing materials.
The new visual identity sends a strong message that Plexigrid is a mature company that delivers what its customers need at scale.
Plexigrid case study
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