Our work
Sixteen44: Leading a methane removal startup to crowdfunding success with messaging and marketing
Services
Sector: Methane removal
Region: Switzerland
Client
Sixteen44
World-first methane removal technology that extinguishes the potent greenhouse gas at its source.
The challenge
Sixteen44 had plans to launch a crowdfunding campaign but no LinkedIn or media presence to support it. It needed an impactful introduction to the world to make its funding goals achievable.
The solution
We built messaging and a communications strategy that established Sixteen44 as a serious player in the methane removal space. This started with an intense workshop and a carefully crafted messaging concept that enabled us to write full messaging guidelines and a PR and content strategy that we could then execute in the lead-up to and duration of the crowdfunding campaign.
The results
Sixteen44 had an oversubscribed crowdfunding campaign, raising 112% of its target. 127 of their leads converted to investors, and they received coverage across trade publications such as AgFunderNews and iGrow News, and a feature in Focus, the leading German current affairs magazine.
Sixteen44 case study
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