Our work
Synhelion: Being the solar fuel thought and market leader
Services
Sector: Renewable energy
Region: DACH
Client
Synhelion
Synhelion produces solar fuels to decarbonise transportation.
The challenge
Synhelion required the support of an external communications team with a journalist network expanding beyond Switzerland to reach media outside of its home market. It also needed to craft an easy-to-understand story that could be consistently shared at high volume.
The solution
We needed to craft messaging that was clear to understand and visionary while also communicating the scientific rigour underpinning the business.
This required a disciplined approach to building a strong communications strategy and sticking to it.
We developed messaging in English and German, outlined a PR and content strategy and secured interviews and articles for Synhelion.
The results
We met and exceeded our ambitious annual goals in tandem with Synhelion’s commercial roadmap unfolding.
This included top-tier international media coverage in the likes of The Economist and Bloomberg, a well-attended media event at Synhelion’s test facility and continued support for the Head of Corporate Communication who now has a more manageable workload.
Synhelion retainer case study
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